BANK AND CREDIT UNION MARKETING

April 2013

Posted by: Molly Kant April 30, 2013 Comments
Introducing SmartTrack – Your Very Own Market Watchdog When it comes to keeping an eye on your accountholders – and determining which ones are actively shopping for loans – nothing short of a personal, dedicated watchdog can truly accomplish the task. Well, lucky for you, image.works offers just that! With our innovative new product, SmartTrack,...
Posted by: Molly Kant April 29, 2013 Comments
Mobile banking is on the rise, so embrace the trend that has seen a 6% increase in usage since 2012.  Bank new customers/members by promoting mobile banking! According to a recent analysis by Fiserv, Inc., banks and credit unions experience double the adoption rate when mobile banking is actively marketed.  The key to securing these account...
Posted by: Paige Michels April 17, 2013 Comments
Do you Skip-a-Pay? Many banks and credit unions offer Skip-a-Pay to help their customers/members keep more money in their pocket when they need it most – usually around the holidays and during the summer. Offering Skip-a-Pay for a small fee can mean thousands of dollars in revenue for you – when you get a good response rate. How can you make that...
Posted by: Molly Kant April 02, 2013 Comments
In the perfect world of a credit union or bank marketing director, promotional materials would magically appear in the hands of one’s most promising prospects, audiences would be endlessly enamored with each and every campaign and calls-to-action would be treated as commands rather than mere invitations. Sounds about as likely as a rabbit...