BANK AND CREDIT UNION MARKETING

January 2013

Posted by: Paige Michels January 24, 2013
As a credit union or bank, you’ve no doubt heard over and over that customer experience is key to attracting and keeping accountholders. According to a reportreleased by J.D. Power and Associates, “Consumer backlash against bank fees, coupled with poor service and unmet customer expectations, has fueled increases in defection rates among...