BANK AND CREDIT UNION MARKETING

July 2012

Posted by: Paige Michels July 31, 2012
There’s a lot of talk about brand personality when it comes to bank and credit union marketing. What does it mean to you? A definition of brand personality is “the set of human characteristics associated with the name of a product, service or company.” As a bank or credit union, what words do you want used to describe you? Are you traditional and...
Posted by: Paige Michels July 23, 2012
Your birthday. Vacation. Holiday shopping deals. When something only happens once a year, you do your best to make the most of it, right? Shouldn’t it be the same for your bank or credit union annual report? When it comes time to share your balance sheets, financial information and yearly highlights with your members/customers, you want to make...
Posted by: Paige Michels July 05, 2012
“Every Door Direct Mail”from the United States Postal Service lets you target every mailbox in a specific area with no mailing list and postage rates as low as 14.5 cents per piece. Here’s how it works: Choose the neighborhood you want to target – by ZIP code, radius from your bank or credit union branch, or even the whole city – no mailing list...