BANK AND CREDIT UNION MARKETING

January 2012

Posted by: Paige Michels January 31, 2012 Comments
Most banks and credit unions think attracting new accountholders is the hardest part of maintaining successful growth. The reality? It’s not – getting new accountholders to remain with them is where institutions lose growth. You might think that once you have someone signed up with an account, they’re there to stay. But more and more banks and...
Posted by: Paige Michels January 05, 2012 Comments
A recent article on the “Gen Y” workforce says that it’s not that the world is becoming more technologically savvy, but actually technologically dependent.  What does that mean for your bank or credit union? In the business world, that could mean a lot of things, good and bad. The bad:  You’ll probably have to deal with some technological glitches...