Build loyalty, reduce attrition and gain market share. 

Make every relationship count with image.works’ onboarding program—the most efficient, effective way to cross-sell and broaden account relationships at your bank or credit union.

The Problem
One in three of your accountholders are currently considering offers from other credit unions or banks, and one in four will close their account within the first year.

The Solution
Let image.works create a comprehensive onboarding campaign to help you…

Build Loyalty
On average, online banking users are 44% less likely to leave their financial institution, while active bill pay users are 76% less likely to leave.

Reduce Attrition
Effective onboarding can reduce first-year attrition by up to 50%.

Bolster Your Bottom Line
People who say they are “truly loyal” to their bank or credit union have 75% higher outstanding balances.

Gain Market Share
73% of cross sales occur during the 90-day “honeymoon period” after a new relationship is established.

Onboarding from image.works uses a variety of direct mail tools to reach out to your audience—each featuring a particular product or service. Check out this example series:

Mailing 1: Welcome and introduce your bank or credit union
Mailing 2: Checking
Mailing 3: Deposits
Mailing 4: Mortgage
Mailing 5: Home Equity
Mailing 6: Credit Cards

Affordable Pricing

• Three “touches” on up to 500 new monthly accountholders = $795/month
• Free copywriting
• Unlimited design time

Request Samples | Request a Quote

         

“We began our onboarding program with image.works in 2008 with the goal of increasing our products per member and to become the primary financial institution for our new members. Since the program began, we’ve recorded noticeable growth in the rate of products per member!”

- Michelle Peterson, Via Credit Union