iwDIRECT/Direct Mail for Banks and Credit Unions
Introducing iwDIRECT—a whole new approach to bank and credit union marketing that combines tried-and-true statistical research with a healthy dose of creative razzle-dazzle. Check it out!
Innovative Designs
iwDIRECT is your source for eye-popping promotional pieces that pack a powerful punch. Take advantage of:
- Die cuts
Great for: Giveaways, Special promotions - Coupons
Great for: Closing cost discounts, Rate specials - Cross media marketing
Great for: Skip-a-pay, Loans, Balance transfers - Recipe cards
Great for: Event announcements, New products, Special offers - Membership cards
Great for: Product or service listings, General contact information - Scratch-offs
Great for: Loan rate discounts, CD rate bump-ups, Closing cost discounts - Accordion inserts
Great for: Onboarding campaigns, Cross-selling, Grand opening giveaways - Magnets
Great for: New movers, Specific product or service listings, General contact information - Variable-data maps with consumer-specific directions to branch
Great for: New movers, Grand openings, Prospecting - Personalized variable-data designs featuring recipients' names
Great for: Loan promotions, Skip-a-pay offers, Special announcements
Targeted Lists
Zone in on your target market by
applying select criteria to your mailing list, including:
- Household Income
- Homeowners
- Zip+4 Model Credit Score
- Radius from Branch
- Age
- Education
- Zip Code
- Credit Card Type
- New Movers
- Home Value
- Home Equity Estimate
- Auto Make, Model and Year Purchased
- Years at Residence
- Mortgage/Sale Date
- Mortgage Amount
- Mortgage Loan Interest Rate
- Mortgage Finance Type
- Mortgage Loan Type
- Affluent Households
- Affluent Baby Boomers
- Upscale Seniors
- IRA Candidates
- Reverse Mortgage Candidates
- Home Loan-to-Value Percentage
On Demand Predictive Modeling
Develop a mailing list of your bank or credit union’s most promising prospects. We’ll identify common variables among consumers using a specific product or service, and find others in your area who share these same variables. The result? A list of the hottest prospects for your specific promotion type.
- Predictive modeling = $75/M
- Set-up fee (waived if doing your project through image.works) = $195
